“Being a good company is like being a good lover: First you ask your partner what they want, then you give it to them. Then you ask them if they liked it. If they say yes, you give it to them again! What’s what customer service is all about: being good to people. If someone enjoys the experience, it makes them look good to tell somebody else. If you focus on one, it leads to the other.”
 – Mark Cuban, owner of the Dallas Mavericks
quoted in Creating Customer Evangelists, by Ben McConnell, Jackie Huba
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